Gilroy, California may be known for its’ annual Garlic Festival, but for thousands of small business owners it has also been a place to put down roots and establish a living. These small businesses are an integral part of our community, affecting everyone somehow – whether by providing jobs, meeting unique shopping needs, or even supporting local teams or charities. Communities and their small businesses really do go hand in hand.
The Local Multiplier Effect best explains the relationship between small, locally-owned businesses and the communities in which they operate. Every $1 spent locally may have an economic impact of $3 or more on our community. When small businesses thrive in our towns or cities, they are likely to:
- Hire staff locally, who in turn spend their wages locally as well.
- Hire local professionals, like accountants and attorneys, who then hire staff locally, who in turn spend their wages locally, and so on.
- Turn to local companies and businesses to source supplies, which then further stimulates the local economy.
As you can see, spending our dollars locally ultimately ripples through many layers of our community’s economy, in a way that shopping at big box stores simply can’t. Supporting locally-owned businesses is the best way to ensure a thriving town or city for years to come!
ShopGilroy.com is an effort, in partnership with the Gilroy Dispatch, to strengthen the connection between our community and its’ incredible small businesses. ShopGilroy.com connects you with the local businesses within our community; offering everything from maps, hours of operation, and payment methods to reviews and restaurant menus. Shoppers can also find an amazing selection of products from local stores; as well as coupons, deals, and gift certificates that you can purchase for yourself or as a gift, to be redeemed in-store or online.
Explore ShopGilroy.com and discover the fantastic small businesses right here in our own community!
Our City Manager, Raquel Crowell, is another driving force behind ShopGilroy.com movement.
She is an amazing resource for businesses - those who may just be starting out with ShopGilroy.com, or just those who have questions or need guidance to make the most of their profile.
She can be reached directly at 408-201-4292, or through her profile: www.shopgilroy.com/citysitemanager
